Smyths Toys Superstores

POS Designer - Software Department

Having worked at Smyths Toys for 5 years and 3 as my store's POS Designer and 'go to' for general graphics and in-store marketing. 

Gallery

Despite having very limited resources and time for each piece at Smyths, my Managers discovered my background and my eye for Graphic Design and poster creation and elevated me to a position where my store came to rely on my designs and would come up with new ideas for the store once they got used to what I was able to do with their software.

I worked with my managment and interdepartmental supervisors to apply their specifications to my posters and designs. 

My biggest success during my time at Smyths was a campaign I came up with in order to save the company thousands every month. We discovered we were losing at least £3000 per month on a specific toy due to theft, so I designed and implemented a campaign to prevent this through individual character cards for Tonies, this was so succesful that it is now being used in more than 30 stores in the UK and was even shipped out into france to be translated and rolled out across the country. 

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